§ 12 / FOR AGENTS
win listings.
not arguments.
PlainComp turns the pricing conversation in your favor. Defended valuation, branded PDF, live adjustments, confidence grade. Built by a licensed agent for the listing presentation, not the back office.
01 / CONTEXT
Every seller you sit down with has already pulled three estimates before you walked in. They have a Zestimate, a Redfin number, and an opinion. Your job is no longer to deliver a price — it's to defend one.
The CMA tools agents inherited weren't built for that conversation. RPR was built for NAR distribution. Cloud CMA was built for the back office. Zillow was never built for you at all. PlainComp is built for the seller meeting itself — every comp visible, every adjustment editable, every grade defensible in real time.
02 / PAIN
The tools you have aren't built for the conversations you're having. Each row is a friction point we removed.
○ INCUMBENT
RPR is free, but the PDFs look like a 2008 county auditor printout.
▮ PLAINCOMP
Branded, modern PDF presentations that close listings.
○ INCUMBENT
Cloud CMA is $35–50/mo and still asks you to adjust each comp by hand.
▮ PLAINCOMP
Live adjustment engine — pool, condition, view, garage, lot in one click.
○ INCUMBENT
Zillow undercuts your pricing conversation before you walk in the door.
▮ PLAINCOMP
Confidence-graded valuations with a transparent method you can defend at the kitchen table.
○ INCUMBENT
MLS exports are slow, ugly, and require a login the seller doesn't have.
▮ PLAINCOMP
Run a defended number from any phone, no MLS credentials required.
03 / TOOLKIT
Built by a licensed Arizona REALTOR for the workflow agents actually run. No back-office bloat, no features you'll never open.
01 / PRESENT
Branded PDF listing presentations
Multi-page reports with your name, brokerage, comp tables, price-per-sqft charts, confidence grades, and an AI narrative — ready in under a minute.
02 / ADJUST
Live adjustment engine
Six adjustment categories (pool, condition, renovation, view, garage, lot) with dollar/percent toggle and instant recalculation. Show sellers exactly how each factor moves the number.
03 / CAPTURE
Embeddable lead-gen widget
A what's-my-home-worth widget for your site. Captures contact info, runs a real valuation, notifies you the second a homeowner engages.
04 / MODEL
Ask PlainComp scenario AI
Type "what if I added a casita?" and get a revised valuation with explanation. Hand sellers data-backed answers to renovation questions on the spot.
05 / DEFEND
Comp disagreement tool
Click to exclude a comp the seller pushes back on; the valuation recalculates live. Show your work in front of them — no more black-box estimates.
06 / ARCHIVE
Saved history, branded exports
Every valuation is saved, searchable, and reloadable. Export with your name, brokerage, and contact baked into every page.
04 / RECLAIM
The math on what a manual CMA actually costs you in time, versus a defended PlainComp run.
MANUAL CMA
2–4 HRS
MLS comp pull, manual adjustments, slide deck assembly
PLAINCOMP
< 60 S
Address in, defended PDF out
PER LISTING SAVED
~ 3 HRS
Across pricing, pre-list, and seller meeting prep
AT 4 LISTINGS / MO
~ 12 HRS
A full working day back, every month
05 / VS
Side-by-side against RPR, Cloud CMA, and HouseCanary on the spec lines that matter at the kitchen table.
| METRIC | ▮ PLAINCOMP | ○ RPR | ○ CLOUD CMA |
|---|---|---|---|
| PRICE | FREE — $39/MO | FREE · NAR ONLY | $35-50/MO |
| SPEED | <5 SECONDS | 2-5 MINUTES | 5-10 MINUTES |
| BRANDED PDF | INCLUDED | BASIC | INCLUDED |
| LIVE ADJUSTMENTS | POOL · COND · RENO · LOT · VIEW · GAR | — | MANUAL ONLY |
| CONFIDENCE GRADE | A–E DEFENDED | — | — |
| LEAD-GEN WIDGET | INCLUDED | — | — |
| MLS LOGIN REQUIRED | NO | NO (NAR) | YES |
06 / PRICING
Three valuations a month, free, forever. When you're running listings that demand branded PDFs, bulk runs, and the API, Pro is $39 a month with a 7-day refund.
PLAN / 01 · FREE
$0FOREVER
- ▮ 3 valuations / month
- ▮ Defended value + grade
- ▮ Comp table + adjustments
- ▮ PDF export · watermarked
▮ PLAN / 02 · PRO
$39/ MONTH
- ▮ Unlimited valuations
- ▮ Branded PDF · your name on every page
- ▮ Lead-gen widget for your site
- ▮ Bulk runs · 25 / batch
- ▮ API access · 1k req / mo
07 / NEXT LISTING
ship a defensible cma.
First valuation is free. No credit card. See the report your seller would see, in under sixty seconds.